The Helpful Marketer Blog

Abby at home

Photo of Abby Lehman Buzon, owner of The Helpful Marketer


I'm Abby and this is my blog.  Aptly named "Abby at Home" because I quit my day job and (I'm sure you guessed) I get to work from home!

Funny fact, I hated the word "blog" for a long time. It's just such an ugly sounding word!  A mix of "blob" and "log" - blog... yuck. But, it is what it is! Even if you hate the word "moist", you can't call a good cake "damp"!

These days though, I just have too much to offer and too much to share to be without a "blog".

I wear many hats in this crazy life - I'm a mom (son in preschool), a wife, a small business owner, a marketer, website designer, artist, aspiring stand-up comedian (in my head), autodidact, philomath (don't feel bad looking it up!)... I'm also the go-to girlfriend for advice on everything from cooking, gardening, fashion and beauty, to careers and relationships.

I'm pretty eclectic, so my blog is too. I hope it'll provide you with some entertainment as well as some tips on marketing your small business.

Hope you enjoy and thanks for stopping by!


— Abby Buzon, "The Helpful Marketer"

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Get an SMS Text From Your Contact Form

October 19, 2018 |

To get a notification via text message when someone fills out a contact form on your website, you DO NOT need a plugin or PHP or Zapier. You just your cell number!

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Mobile First Indexing

July 24, 2018 |

If you have a website, you should know that Google has begun indexing the mobile version of websites. What does this mean for you?

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The Best Free SEO Tools

May 23, 2018 |

SEO Disclaimer: Conducting SEO is an ongoing, time-consuming project that might not the best use of your time. If you’re not in the position to hire a professional, then DIY SEO is surely better than none! Here are the tools I recommend to aid in your Search Engine Optimization – and they all happen to be free!


Fun in Ohio City! Shuffleboard, Go Media & Cleveland Blacksmithing

May 21, 2018 |

I had so much fun in Ohio City this past Friday night! Went to the Go Media open house & fundraiser for the Center for Arts-Inspired Learning over at Forest City Shuffleboard. Then I finally made it to my brother’s new place, Cleveland Blacksmithing, and caught the end of his beginners’ blacksmithing class!

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SEO & Local SEO 101

May 17, 2018 |

Search Engine Optimization (SEO) is the process of making sure your website can be found by search engines (Google) for the search terms (keywords) that you want to ranks for. Local SEO has different factors, weighted differently from regular SEO – especially your Google My Business listing.

My Favorite Free Marketing Tools

Best Free Digital Marketing Tools

March 25, 2018 |

These are my favorite marketing tools that I use and swear by. Not all directly related to marketing, but sales, customer relations, and communications are ALL related to marketing. Here are Abby’s Favorite 8 FREE Digital Marketing Tools!


Is Self-Doubt Holding You Back?

March 20, 2018 |

Self-criticism, doubts, and negative self-talk might be holding you back more than you realize. You might be surprised when you consider how much more you could achieve just by being a little nicer to yourself.

Retention Marketing

Retention Marketing & Customer Loyalty

February 27, 2018 |

Everyone knows repeat business is a good thing, but are you putting as much effort into it as you are into gaining new business? Retention marketing might be a lot more valuable than you realize. Marketing to gain repeat business is more cost effective and overall, more effective.

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I Can’t Believe Excel Didn’t AutoSave!

February 6, 2018 |

My computer restarted to install updates while away from my computer. My Excel worksheet didn’t AutoSave. Microsoft Office Support uncovered some XAR files but dismissed them, but it turns out the XAR files were my AutoRecover files!

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Changes to Facebook, Ads & Targeting Your Audience

January 28, 2018 |

With the recent changes to Facebook, it’s pretty likely that your posts will no longer show up in anyone’s Facebook feed organically. So now what?