The Helpful Marketer Blog

Abby at home

Photo of Abby Lehman Buzon, owner of The Helpful Marketer

Hello!

I'm Abby and this is my blog.  Aptly named "Abby at Home" because I quit my day job and (I'm sure you guessed) I get to work from home!

Funny fact, I hated the word "blog" for a long time. It's just such an ugly sounding word!  A mix of "blob" and "log" - blog... yuck. But, it is what it is! Even if you hate the word "moist", you can't call a good cake "damp"!

These days though, I just have too much to offer and too much to share to be without a "blog".

I wear many hats in this crazy life - I'm a mom (son in preschool), a wife, a small business owner, a marketer, website designer, artist, aspiring stand-up comedian (in my head), autodidact, philomath (don't feel bad looking it up!)... I'm also the go-to girlfriend for advice on everything from cooking, gardening, fashion and beauty, to careers and relationships.

I'm pretty eclectic, so my blog is too. I hope it'll provide you with some entertainment as well as some tips on marketing your small business.

Hope you enjoy and thanks for stopping by!

 

— Abby Buzon, "The Helpful Marketer"

Is Self-Doubt Holding You Back?

March 20, 2018 | 0 Comments

Self-criticism, doubts, and negative self-talk might be holding you back more than you realize. You might be surprised when you consider how much more you could achieve just by being a little nicer to yourself.

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Retention Marketing

Retention Marketing & Customer Loyalty

February 27, 2018 | 0 Comments

Everyone knows repeat business is a good thing, but are you putting as much effort into it as you are into gaining new business? Retention marketing might be a lot more valuable than you realize. Marketing to gain repeat business is more cost effective and overall, more effective.

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blog thumbnail for post about excel autorecover XAR file

I Can’t Believe Excel Didn’t AutoSave!

February 6, 2018 | 0 Comments

My computer restarted to install updates while away from my computer. My Excel worksheet didn’t AutoSave. Microsoft Office Support uncovered some XAR files but dismissed them, but it turns out the XAR files were my AutoRecover files!

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blog post thumbnail for Facebook advertising advanced targeting

Changes to Facebook, Ads & Targeting Your Audience

January 28, 2018 | 0 Comments

With the recent changes to Facebook, it’s pretty likely that your posts will no longer show up in anyone’s Facebook feed organically. So now what?

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post thumbnail for how to use facebook as your business - part 2

Using Facebook as Your Business – Part 2

January 23, 2018 | 0 Comments

Continuing on the topic of “How the heck do I use Facebook as my business?”, we’ll now dive in to “How to share a Facebook Post to your Business Page” (and how to do that on mobile) and “How to see your Business Pages’ News Feed” (which may be wayyyy more useful than you think)!

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post thumnail of how to use facebook as your business - part 1

Using Facebook as Your Business

January 22, 2018 | 0 Comments

The majority of questions that I get from small business owners regarding social media are related to “How the heck do I use Facebook as my business?”.  This seems like it should be so easy, but some of these things are surprisingly hidden!

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Thumbnail for 1st blog post - Photo of Abby trying to be cool using Snapchat

My First Blog Post!

January 16, 2018 | 0 Comments

I think to myself, almost daily, “oh man, I could write a really good blog post about this”. And do I?  Obviously not!
So HELLO 2018!  And hello to the Official Blog of The Helpful Marketer/Abby Buzon!

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