The Helpful Marketer Blog

Abby at home

Photo of Abby Lehman Buzon, owner of The Helpful Marketer


I'm Abby and this is my blog.  Aptly named "Abby at Home" because I quit my day job and (I'm sure you guessed) I get to work from home!

Funny fact, I hated the word "blog" for a long time. It's just such an ugly sounding word!  A mix of "blob" and "log" - blog... yuck. But, it is what it is! Even if you hate the word "moist", you can't call a good cake "damp"!

These days though, I just have too much to offer and too much to share to be without a "blog".

I wear many hats in this crazy life - I'm a mom (son in preschool), a wife, a small business owner, a marketer, website designer, artist, aspiring stand-up comedian (in my head), autodidact, philomath (don't feel bad looking it up!)... I'm also the go-to girlfriend for advice on everything from cooking, gardening, fashion and beauty, to careers and relationships.

I'm pretty eclectic, so my blog is too. I hope it'll provide you with some entertainment as well as some tips on marketing your small business.

Hope you enjoy and thanks for stopping by!


— Abby Buzon, "The Helpful Marketer"

Fun in Ohio City! Shuffleboard, Go Media & Cleveland Blacksmithing

May 21, 2018 |

I had so much fun in Ohio City this past Friday night! Went to the Go Media open house & fundraiser for the Center for Arts-Inspired Learning over at Forest City Shuffleboard. Then I finally made it to my brother’s new place, Cleveland Blacksmithing, and caught the end of his beginners’ blacksmithing class!

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SEO & Local SEO 101

May 17, 2018 |

Search Engine Optimization (SEO) is the process of making sure your website can be found by search engines (Google) for the search terms (keywords) that you want to ranks for. Local SEO has different factors, weighted differently from regular SEO – especially your Google My Business listing.

My Favorite Free Marketing Tools

Best Free Digital Marketing Tools

March 25, 2018 |

These are my favorite marketing tools that I use and swear by. Not all directly related to marketing, but sales, customer relations, and communications are ALL related to marketing. Here are Abby’s Favorite 8 FREE Digital Marketing Tools!


Is Self-Doubt Holding You Back?

March 20, 2018 |

Self-criticism, doubts, and negative self-talk might be holding you back more than you realize. You might be surprised when you consider how much more you could achieve just by being a little nicer to yourself.

Retention Marketing

Retention Marketing & Customer Loyalty

February 27, 2018 |

Everyone knows repeat business is a good thing, but are you putting as much effort into it as you are into gaining new business? Retention marketing might be a lot more valuable than you realize. Marketing to gain repeat business is more cost effective and overall, more effective.

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I Can’t Believe Excel Didn’t AutoSave!

February 6, 2018 |

My computer restarted to install updates while away from my computer. My Excel worksheet didn’t AutoSave. Microsoft Office Support uncovered some XAR files but dismissed them, but it turns out the XAR files were my AutoRecover files!

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Changes to Facebook, Ads & Targeting Your Audience

January 28, 2018 |

With the recent changes to Facebook, it’s pretty likely that your posts will no longer show up in anyone’s Facebook feed organically. So now what?

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Using Facebook as Your Business – Part 2

January 23, 2018 |

Continuing on the topic of “How the heck do I use Facebook as my business?”, we’ll now dive in to “How to share a Facebook Post to your Business Page” (and how to do that on mobile) and “How to see your Business Pages’ News Feed” (which may be wayyyy more useful than you think)!

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Using Facebook as Your Business

January 22, 2018 |

The majority of questions that I get from small business owners regarding social media are related to “How the heck do I use Facebook as my business?”.  This seems like it should be so easy, but some of these things are surprisingly hidden!

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My First Blog Post!

January 16, 2018 |

I think to myself, almost daily, “oh man, I could write a really good blog post about this”. And do I?  Obviously not!
So HELLO 2018!  And hello to the Official Blog of The Helpful Marketer/Abby Buzon!