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Google's Switch to Mobile-First Indexing

screen shot of problem with separate desktop and mobile sites with mobile-first indexing

What You Should Do

Enter your website URL into Google’s mobile-friendliness test.


If it’s not mobile-friendly, fix the things Google suggests and test again.  If you need help, call your webmaster or a local web designer (ehhem, me!).  It could be the perfect time to get the new website you’ve been wanting.


If everything checks out okay, make sure that your mobile content is totally optimized.  Also, make sure you’re not hiding any good content on mobile!  Many website builders have “Visibility Options” where you can choose “hide on mobile”.  Some people do this to keep mobile pages as compact as possible.  This is fine to use for images that aren’t integral to your message, but don’t do this with your content!


Google states that “hiding” text with tabs, accordions, or hamburger menus are all completely fine.  That content still shows up in the HTML and therefore can still be read by Google’s bots.  It also makes for a better user experience!  If you need to make the mobile view of your site more compact, opt for tabs and accordions rather than completely hiding SEO-valuable content.


Questions?  Feel free to comment below!


P.S. Google has changed desktop search results to use the shortened meta descriptions (aka snippets) they’ve been using for mobile search results.  Check each of your page’s meta description and rewrite it to be 150-160 characters.  It’s not super strict, so if you’re a few characters longer, don’t worry.

screen shot of Shortened meta descriptions on Google

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