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The Helpful Marketer Blog

Abby at home

Photo of Abby Lehman Buzon, owner of The Helpful Marketer

Hello!

I'm Abby and this is my blog.  Aptly named "Abby at Home" because I quit my day job and (I'm sure you guessed) I get to work from home!

Funny fact, I hated the word "blog" for a long time. It's just such an ugly sounding word!  A mix of "blob" and "log" - blog... yuck. But, it is what it is! Even if you hate the word "moist", you can't call a good cake "damp"!

These days though, I just have too much to offer and too much to share to be without a "blog".

I wear many hats in this crazy life - I'm a mom (son in preschool), a wife, a small business owner, a marketer, website designer, artist, aspiring stand-up comedian (in my head), autodidact, philomath (don't feel bad looking it up!)... I'm also the go-to girlfriend for advice on everything from cooking, gardening, fashion and beauty, to careers and relationships.

I'm pretty eclectic, so my blog is too. I hope it'll provide you with some entertainment as well as some tips on marketing your small business.

Hope you enjoy and thanks for stopping by!

 

— Abby Buzon, "The Helpful Marketer"

5 Most Important Questions to Ask Your Web Designer

The 5 Most Important Questions to Ask your Web Designer

August 7, 2019 |

Even if it’s free or discounted or in trade… actually, ESPECIALLY if it is! This website will still be representing you! Just because it’s your brother, an old friend, or in trade for their services, doesn’t mean you don’t have any rights. Ask some questions, and make sure you’re getting something that will actually benefit…

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Building Anything with Pods & Beaver Themer

June 16, 2019 |

As presented at WordCamp Kent 2019! WordPress custom post types with PODS, then customize how posts’ content displays on the front end with Beaver Themer.

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my beautiful new website!

I got a new website!

April 1, 2019 |

I’ve only been working on it for… 6 months. SIX MONTHS! It feels so good to finally have it finished. I’m about to embark on a few really big projects so I knew it was either now or never (or at least another 6 months). I know I’m not the only digital creative who has…

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The Importance of Photography on Your Website

November 30, 2018 |

Photography has a major effect on how customers view you or your products – do you look reputable, trustworthy, and professional?

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Get a text from a contact form

Get an SMS Text From Your Contact Form

October 19, 2018 |

To get a notification via text message when someone fills out a contact form on your website, you DO NOT need a plugin or PHP or Zapier. You just your cell number!

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Mobile First Indexing

July 24, 2018 |

If you have a website, you should know that Google has begun indexing the mobile version of websites. What does this mean for you?

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thumbnail image for The Best Free SEO Tools blog post by The Helpful Marketer

The Best Free SEO Tools

May 23, 2018 |

SEO Disclaimer: Conducting SEO is an ongoing, time-consuming project that might not the best use of your time. If you’re not in the position to hire a professional, then DIY SEO is surely better than none! Here are the tools I recommend to aid in your Search Engine Optimization – and they all happen to be free!

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Fun in Ohio City! Shuffleboard, Go Media & Cleveland Blacksmithing

May 21, 2018 |

I had so much fun in Ohio City this past Friday night! Went to the Go Media open house & fundraiser for the Center for Arts-Inspired Learning over at Forest City Shuffleboard. Then I finally made it to my brother’s new place, Cleveland Blacksmithing, and caught the end of his beginners’ blacksmithing class!

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SEO & Local SEO 101

May 17, 2018 |

Search Engine Optimization (SEO) is the process of making sure your website can be found by search engines (Google) for the search terms (keywords) that you want to ranks for. Local SEO has different factors, weighted differently from regular SEO – especially your Google My Business listing.

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My Favorite Free Marketing Tools

Best Free Digital Marketing Tools

March 25, 2018 |

These are my favorite marketing tools that I use and swear by. Not all directly related to marketing, but sales, customer relations, and communications are ALL related to marketing. Here are Abby’s Favorite 8 FREE Digital Marketing Tools!

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