Marketing Archives
True to my company name, The Helpful Marketer, I really am here to help! The goal of this marketing blog is to provide small business owners with free tips & demonstrations on social media marketing, search engine optimization (SEO), improving your website and how to improve your online presence.
Small business owners are some of the gutsiest, most passionate people. They’ve made many sacrifices and taken some huge risks, all in the pursuit of a dream. They are the inspiration for my business, and the whole reason why The Helpful Marketer exists.
Persistent scams have been invading my clients’ inboxes so I wanted to share some tips on identifying scams, reporting them, and keeping yourself safe.
Read More...If you’re having issues with WiFi download speed suddenly dropping on your Dell, continue reading. If it’s not a Dell, head back to Google. My brand new Dell laptop, which I got because I needed speed to be able to do my job efficiently, dropped the WiFi download speed from over 100mbps down to 1.5mbps…
Read More...Even if it’s free or discounted or in trade… actually, ESPECIALLY if it is! This website will still be representing you! Just because it’s your brother, an old friend, or in trade for their services, doesn’t mean you don’t have any rights. Ask some questions, and make sure you’re getting something that will actually benefit…
Read More...Photography has a major effect on how customers view you or your products – do you look reputable, trustworthy, and professional?
Read More...If you have a website, you should know that Google has begun indexing the mobile version of websites. What does this mean for you?
Read More...SEO Disclaimer: Conducting SEO is an ongoing, time-consuming project that might not the best use of your time. If you’re not in the position to hire a professional, then DIY SEO is surely better than none! Here are the tools I recommend to aid in your Search Engine Optimization – and they all happen to be free!
Read More...Search Engine Optimization (SEO) is the process of making sure your website can be found by search engines (Google) for the search terms (keywords) that you want to ranks for. Local SEO has different factors, weighted differently from regular SEO – especially your Google My Business listing.
Read More...These are my favorite marketing tools that I use and swear by. Not all directly related to marketing, but sales, customer relations, and communications are ALL related to marketing. Here are Abby’s Favorite 8 FREE Digital Marketing Tools!
Read More...Everyone knows repeat business is a good thing, but are you putting as much effort into it as you are into gaining new business? Retention marketing might be a lot more valuable than you realize. Marketing to gain repeat business is more cost effective and overall, more effective.
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