Posts: Marketing

Marketing Archives


True to my company name, The Helpful Marketer, I really am here to help! The goal of this marketing blog is to provide small business owners with free tips & demonstrations on social media marketing, search engine optimization (SEO), improving your website and how to improve your online presence.

Small business owners are some of the gutsiest, most passionate people. They’ve made many sacrifices and taken some huge risks, all in the pursuit of a dream. They are the inspiration for my business, and the whole reason why The Helpful Marketer exists.


5 Most Important Questions to Ask Your Web Designer

The 5 Most Important Questions to Ask your Web Designer

August 7, 2019

Even if it’s free or discounted or in trade… actually, ESPECIALLY if it is! This website will still be representing you! Just because it’s your brother, an old friend, or in trade for their services, doesn’t mean you don’t have any rights. Ask some questions, and make sure you’re getting something that will actually benefit…

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The Importance of Photography on Your Website

November 30, 2018

Photography has a major effect on how customers view you or your products – do you look reputable, trustworthy, and professional?

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Get a text from a contact form

Get an SMS Text From Your Contact Form

October 19, 2018

To get a notification via text message when someone fills out a contact form on your website, you DO NOT need a plugin or PHP or Zapier. You just your cell number!

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Mobile First Indexing

July 24, 2018

If you have a website, you should know that Google has begun indexing the mobile version of websites. What does this mean for you?

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The Best Free SEO Tools

May 23, 2018

SEO Disclaimer: Conducting SEO is an ongoing, time-consuming project that might not the best use of your time. If you’re not in the position to hire a professional, then DIY SEO is surely better than none! Here are the tools I recommend to aid in your Search Engine Optimization – and they all happen to be free!

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SEO & Local SEO 101

May 17, 2018

Search Engine Optimization (SEO) is the process of making sure your website can be found by search engines (Google) for the search terms (keywords) that you want to ranks for. Local SEO has different factors, weighted differently from regular SEO – especially your Google My Business listing.

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My Favorite Free Marketing Tools

Best Free Digital Marketing Tools

March 25, 2018

These are my favorite marketing tools that I use and swear by. Not all directly related to marketing, but sales, customer relations, and communications are ALL related to marketing. Here are Abby’s Favorite 8 FREE Digital Marketing Tools!

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Retention Marketing

Retention Marketing & Customer Loyalty

February 27, 2018

Everyone knows repeat business is a good thing, but are you putting as much effort into it as you are into gaining new business? Retention marketing might be a lot more valuable than you realize. Marketing to gain repeat business is more cost effective and overall, more effective.

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Changes to Facebook, Ads & Targeting Your Audience

January 28, 2018

With the recent changes to Facebook, it’s pretty likely that your posts will no longer show up in anyone’s Facebook feed organically. So now what?

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Using Facebook as Your Business – Part 2

January 23, 2018

Continuing on the topic of “How the heck do I use Facebook as my business?”, we’ll now dive in to “How to share a Facebook Post to your Business Page” (and how to do that on mobile) and “How to see your Business Pages’ News Feed” (which may be wayyyy more useful than you think)!

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