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The Importance of Photography on Your Website

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The Importance of Photography on Your Website

What message is your photography sending?

The images used on your website or any marketing piece makes or breaks the overall design.  Photography completely transforms the look of everything.

To demonstrate my point…

Well-lit, properly proportioned, professional photography
Probably not taken by a professional, not a great angle, not the best composition

Which interior designer seems more reputable?

Which ad is more enticing?

Which retailer seems more trustworthy?

Time and time again, people want a website that “looks like this one”. I ask “what exactly do you like about this one?”. The answer is always “I like how they have this photo here and I like this image here…”. They’re not even seeing the actual website, they’re just seeing the photos!

I could build an identical website, plop in their poorly lit iPhone photos, and it will not be the website they wanted.

Point being, if you’re planning for a new website (or any new marketing materials), include professional photography in your budget!

Photo of Abby Lehman Buzon, owner of The Helpful Marketer

About the Author

Abby Buzon

I'm Abby (Armstrong-Lehman) Buzon, Lead Designer & Owner of The Helpful Marketer, based in Medina County, Ohio. I got my start in marketing and website administration in 2010, became a mom in 2015, and left my day job in 2017 to begin The Helpful Marketer. I'm happier than I've ever been and I truly love what I do, so I'm here to share my story and give some marketing tips along the way!

 

2 Comments

  1. Vicki on May 14, 2019 at 7:10 pm

    This blog was… how do you say it? Relevant!!

    Finally I have found something that helped me.

    Appreciate it!

    • Abby Buzon on May 17, 2019 at 12:08 pm

      Thanks Vicki! That’s great to hear! I’m about to do another post on this because I think it’s so vital and is usually the last thing people think about when starting a website. Photography can’t be an afterthought. I’ve learned it really has to be considered and included in the overall budget before the project even begins.

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